Felena standing in a room full of hanging lights.

About

Hi, I’m Felena.

I’m a UX/UI designer and illustrator in Toronto. Right now I’m studying Interaction Design & Digital Arts at the University of Waterloo’s Stratford campus.

I’ve always liked messy problems and problem solving. I enjoy unpacking the “why” and the “how”, and I’d rather sit with a problem for a while than jump straight to a solution. Most of what I do is research and interaction design.

A lot of that comes from home. I’ve helped care for my brother, who has complex disabilities, for as long as I can remember, and I still juggle that alongside my professional responsibilities.

If you’ve got a project, a role or a freelance gig in mind, I’d love to hear about it.

Education

  • University of WaterlooInteraction Design & Digital Arts

Experience

  • Stripe
  • Goldman Sachs
  • Government of Ontario
  • Rogers Communications
  • Hong Fook Mental Health Association

AI tools

  • Claude Code
  • Cursor
  • Claude
  • ChatGPT
  • Figma Make

Code

  • JavaScript
  • TypeScript
  • React
  • Astro
  • Preact
  • HTML & CSS
  • Python

UX design

  • User interviews
  • One-on-one feedback sessions
  • Usability testing
  • Surveys
  • Information architecture
  • Card sorting
  • Tree testing
  • Heuristic evaluation
  • Personas
  • Competitive analysis
  • Sketching
  • Wireframes
  • Clickable prototypes
  • UX audits and QA

Visual & UI design

  • UI design
  • Mockups
  • Responsive design
  • Typography
  • Style guides
  • Branding
  • Marketing materials
  • Illustration
  • 3D modelling

Tools

  • Figma
  • Miro
  • Illustrator
  • Photoshop
  • Blender
  • Premiere Pro
  • Google Forms
  • Ontario Design System